Win their hearts to win their wallet
- Kees van der Ent
- Oct 30, 2020
- 1 min read
A #recruiter was hiring a new sales director
Two candidates made it to the final round
She was impressed by their resumes and experience
At the end of the interview she asked one question:
‘How do you sell a car?’
The first candidate replied:
‘I emphasize the unique selling points of the car’
The second candidate pauzed for a moment
He looked at the recruiter and said:
‘I would asked what the buyers are using the car for. What gives them pleasure in life. What makes them happy to dream about. Then I sell the car.....’
The recruiter smiled
She said:
‘A good sale is a happy sale!’
The second candidate was hired
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Sometimes life is a big sales pitch
We all want things to happen
At home
At school
At work
My mentor told me once
‘Win their hearts to win their wallet!’
I think he is right.....
Do you agree?
Please leave a comment or a👍
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Published by: Kees van der Ent
Kees is a Senior Advisor on Mortgages and Savings and is based in Netherlands .
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