Growth Market Share Matrix

However, marketers in smaller businesses can use similar portfolio thinking to their products or services to boost leads and sales as we'll show at Morocco Phone Number List the end of this article. Considering each of these quadrants, here are some recommendations on actions for each: Dog products: The Morocco Phone Number List usual marketing advice here is to aim to remove any dogs from your product portfolio as they are a drain on resources.

However, this can be an over-simplification since it's possible to generate ongoing revenue with little cost. For example, in the automotive sector, when a Morocco Phone Number List car line ends, there is still a need for spare parts. As Morocco Phone Number List SAAB ceased trading and producing new cars, a whole business emerged providing SAAB parts. Question mark products.

As the name suggests, it’s not known if they will become a star or drop into the dog quadrant. These products often require significant investment to Morocco Phone Number List push them into the star quadrant. The challenge is that a lot of investment may be required to get a return. For example, Rovio, creators of the very Morocco Phone Number List successful Angry Birds game has developed many other games you may not have heard of. Computer games companies often develop hundreds of games before gaining one successful game.