indicator of a page's authority. This would quickly become a target for "black hat" manipulation. However, by sharing content widely, you attract “natural” links, which have a very clear impact on page authority. So boosting your social media presence should also help your page rank in search engines. Another hidden benefit of social media is that their content is searchable, at least for Twitter and LinkedIn. This means that your tweet, which links to your website blog,ResearchSocial media is a great way to do research. Before you meet a new client, interview someone for a case study, or hire a new employee, you should check their social media feeds. Whether it's a business or an individual, you'll learn a lot
about their personality, authority, reputation, and visibility. Social media is also an easy way to research market trends and engage with the competition, keeping you employee email list up to date on their initiatives and, perhaps, enabling beneficial collaboration. RecruitmentSocial media is a natural recruitment tool, whether it's finding new employees or looking for business partners. LinkedIn and Facebook allow you to post
highly targeted job postings focusing on users with certain resume attributes and provide real-time analytics showing, among other things, who viewed the post. And of course, LinkedIn is well known as a great place to search for a new position or to find the right talent.Given these multiple uses, is social media somehow better than more traditional marketing approaches, such as face-to-face networking? In other words, what are the benefits of integrating social media into your marketing plan