Ah, the “Year in Review” email. These are usually quite polarizing: either you love them or you hate them. I have heard heated arguments from both sides. Personally, I see the value and value of Year Review emails, but only if I see my year summary, not the company's. I think this is the biggest sticking point for those in the “never send a year in review email” camp. Often these types of emails are a business summary for the company in question: how many products have you sold, how many times your app has been used, how many new social media followers you have social. All of these details are neat, but they're not really actionable or interesting to me. What would be interesting is a recap of how much time I saved using your tool this year, how many people I referred to your product, how many sales I made, etc. Shipt does an amazing job with this in his year in review email: Source: very good emails By providing statistics that show the value of Shipt, such as orders delivered, number of 5-star orders, and number of compliments from members,
I can reflect on how Shipt has helped me throughout the year and starting to get excited about the year ahead. Shipt takes a moment at the bottom of the email to change his perspective on his community, like sharing volunteer counts or this adorable Image Masking Service metric: "0 days since we cried over a story of inspiring buyer. » Do : Offer special discounts, giveaways, or contests to your loyal customers. There's nothing that says "thank you for being a customer" like a discount or sale, giveaway, contest, or fun giveaway. In its 5th anniversary email,
theSkimm newsletter sent this recap email to subscribers: Source: very good emails After showing your appreciation for you and how long you have been receiving the newsletter from theSkimm, there is an incentive at the end to refer the newsletter to more friends. I like this email because it screams, “It's our anniversary and we're giving you a present because you've given us so much already. Also, that animated GIF around the CTA button to reference? To like. Online mattress retailer Leesa is taking the opportunity to thank customers in a Thanksgiving-themed email. But they don't just wish everyone a happy holiday. Source: very good emails In this holiday email, Leesa does two things: It provides details about a Black Friday sale and reminds customers how their purchases and loyalty affect their communities. Leesa donates a mattress for every ten they sell, and by being a loyal Leesa customer, you've helped give back. This appreciation email makes me love the brand, look at the details of the upcoming sale, and feel good about where my money is going.
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