Media Explained Whatsapp Mobile Number List

Owned Media includes all channels owned by the Whatsapp Mobile Number List company or brand, like their website and service pages, blog, social media channels: Facebook, Instagram, Twitter, LinkedIn, and the like. Example of Instagram brand channel On Instagram, for example, content on a brand’s channel created by the brand itself, is owned media. Content created by influencers which regards the brand or its products, on the other hand, is paid media if it is part of a paid cooperation or earned media if it is an unpaid mention. Example of Whatsapp Mobile Number List brand homepage.

Owned media reflects your brand’s content strategy. It serves as a presentation of the brand’s image, transfers the brand’s message to potential customers and increases the overall brand awareness. EARNED MEDIA Earned Media refers to any Whatsapp Mobile Number List communication around your brand, like mentions, shares, reposts, recommendations, and reviews, which is published by external sources, for example by brand advocates or customers. Whatsapp Mobile Number List Earned media is unpaid and, thus, is a form of word-of-mouth.

For companies, being listed in press mentions or in Whatsapp Mobile Number List customer reviews adds to their earned media. On social media, all posts in Whatsapp Mobile Number List which your brand is mentioned or tagged increase your (organic) earned media value. Example of Instagram post mentioning Rayban, H&M, and Zara Earned Media might be the most valuable form of media values because the mentions increase your brand awareness without the necessity of spending money for it.