Email Read Rate or Read Time

Read rate is the number of your opened emails that were actually read. This is a great metric for editorial emails, important updates like privacy notices, and ones without a call to action (CTA). To calculate this: Read rate = (number of emails read / number of emails opened) x 100 The definition of "read" may differ depending on your email tool, but in most cases it's an email that's been opened for eight seconds or more. With Litmus Email Analytics you can drill down even further to see who browsed (2-7 seconds) or glanced (less than 2 seconds) as well as get a detailed view of read time, that's i.e. how long your email has been open. Click-through rate (CTR) Click-through rate (CTR) is the number of clicks on your sent emails .

Some may refer to CTR as open clicks instead, but for clarity, we're using it delivered here and will talk about measuring clicks versus opens in the next section. How do you calculate CTR? Click-through rate = (number of emails clicked / number of Image Masking Service emails delivered) x 100 CTR leaves an opening out of the equation, giving you unbiased insight into email performance. Click-to-open rate (CTOR) Click-to-open rate (CTOR) is the number of clicks on your opened emails .

This is different from CTR because it relies on opens and is a great way to measure the effectiveness of your subject line. Did your email meet the expectations set in your subject line and preview text (high CTOR)? Or was it just misleading (low CTOR)? Here is how to calculate the CTOR: Click-to-open rate = (number of emails clicked / number of emails opened) x 100 Want to up your subject line game? Check out these 18 subject line tips from experts. Churn rate Unsubscribe rate measures how many people opt out of receiving your emails, and in general you want to aim for less than 1-2% to stay on the safe side of deliverability. To calculate this: