When you're busy collecting leads, you're always looking for the holy grail. We prefer to open a can of well-qualified leads as soon as possible. Especially if you are judged on that, this is a mindset that probably dominates. In your search for more leads, you may have come across the term account based marketing (ABM). If you're thinking, "I think that would be useful to try, but I'm not sure how" this article is for you. And make no mistake, for many companies it is a relevant approach.
Whether you are trying to recruit new customers, want to provide better service to existing customers or if you are looking for new employees: account-based marketing can be applied for various purposes. I share 4 tips to get started Telemarketing list with account based marketing for generating leads. Also interesting for recruiting employees. Need for account based marketing Both marketing and sales are happy with good quality leads. In an ideal world, the lead has already chosen you
without even speaking to anyone. That step towards the ideal world can be taken with ABM. From your organizational point of view there are targets to be achieved . Think of a certain number of MQLs (marketing qualified leads), requests for quotations and sales conversations. If you know that, you already have a good starting point. Don't have a specific goal to work towards? Try it out and make the goal SMART. Also read: Account based marketing: effective on LinkedIn in 8 steps Marketing and sales form the